Dancing in the rain with Alexandra Sojfer

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Custom umbrellas  – Luxury items, Alexandra Sojfer’s creations hold haute couture

It’s been 182 years since the umbrella first appeared at 218 Saint-Germain Boulevard in Paris. This portable accessory was probably the most useful and elegant of the fashionable everyday objects under Louis-Philippe’s reign. And the shop of umbrellas, umbrellas and canes was very soon one of the most popular addresses in the capital. Since then, it has never stopped being so.

It’s been 182 years since the umbrella first appeared at 218 Saint-Germain Boulevard in Paris. This portable accessory was probably the most useful and elegant of the fashionable everyday objects under Louis-Philippe’s reign. And the shop of umbrellas, umbrellas and canes was very soon one of the most popular addresses in the capital. Since then, it has never stopped being so.

For here, the near and the far are harmoniously attuned. In the sequence of events that ensures a remarkable continuity, we find Georges Gaspar, the grandfather of Alexandra Sojfer, the current leader of the company. In the 1930s, coming from Hungary, the enterprising Gaspar created the brand of umbrellas and canes in his name. Inventive, gifted with his hands, he carved wood into canes and pretty umbrellas. Thus he exploited the affair until his death in 1974, not without having given it a remarkable development. His successor daughter Anne-Marie (also creating umbrellas and providing the largest Parisian houses) had no idea that the child she was expecting at the time, Alexandra, would make the “218” attractive worldwide.

You only have to go there to see it: it is first of all a refined universe, where umbrellas, umbrellas and canes magnify an enchanting catalogue. The merging of «Georges Gaspar» with the affair of Madeline Gély, herself well-known on the spot, an operation desired and successful by Alexandra, whose determination will be underlined and a formidable power of success. As a result, shop and workshops are now in the same place, on this famous boulevard Saint-Germain where the brand «Alexandra Sojfer» can legitimately be proud of a high-end clientele, both French and foreign, including artists, politicians and businessmen.

Crafted from exceptional materials (precious wood, a selection of skins such as buckets, crocodiles or ostriches), Alexandra Sojfer’s creations hold haute couture; these are luxury items from remarkable craftsmanship. In her shop, this young woman, inspired as well as warm, with whom we are immediately in collusion, knows from the start to find the accessory that corresponds to each one.

Everything is handmade in the workshop. Alexandra plays on materials, colors, shapes, revisiting styles, taking care of every detail and especially finishing.   From the canvas to the handles of umbrellas, the raw materials are carefully chosen. Each model is then sewn, piece by piece, for both series and unique numbered pieces. In short, French excellence!

http://www.alexandrasojfer.com/fr/alexandra-sojfer/

Alexandra Sojfer House – 218 Boulevard Saint-Germain – 75007 Paris -+33. 1. 42. 22. 17. 02

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Dancing in the rain with Alexandra Sojfer